About Us

Located in the heart of WaterSound Beach, visit us on the first floor of the WaterSound GateHouse, next to the WaterSound Beach Fitness Facility. Take the Southern coastal lifestyle of WaterSound Beach home, long after your beach vacation is done.


Here you’ll find an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like Johnnie-O, Yeti and Supergoop!® – all in addition to the WaterSound Beach Store’s WaterSound Beach-branded merchandise.


Visit our sister store in WaterColor, located in the WaterColor Town Center. Here, in addition to the new collection, you will find WaterColor-branded merchandise from the WaterColor Store.


Whether you’re shopping at WaterColor or WaterSound Beach or both, consider us your go-to purveyor of the elegant, fresh, comfortable and modern lifestyle so distinct along the beach communities of the beautiful Northwest Florida’s Gulf Coast – always served with a touch of Southern hospitality.